News . 24-01-2024
NWA.GE- A Unique Platform for Natural Wines
The website of the Natural Wine Association, nwa.ge, is constantly being updated, with new features being added regularly. Today, nwa.ge stands out as a unique platform due to its capabilities; there is no other association in the world like the Natural Wine Association that has a similar multifunctional website.
Recently, a new feature was added to the website of the Natural Wine Association, NWA.GE. The profiles of the wineries that are members of the Association now have the inscriptions "Inspected" and "Not inspected." This way, the Association provides the public with information about which wineries in 2024 expressed their desire to undergo the Association's inspection and, in the future, receive the Association's mark for the wines of the 2024 harvest. On NWA.GE, it will also be possible to view wines with the Association's mark.
As a result of recent updates, another feature has been added to the website, ensuring that news published on the site is automatically displayed in the newsfeed of the Association's official Facebook page. For example, if a member winery adds a new wine to the Association's website, it will automatically appear on the Association's official Facebook page. With similar technical support, both the Association's website and Facebook page will be constantly updated, providing information to tens of thousands of users.
In addition to Facebook users, the Association's website itself already has about 40,000 unique users per year, as confirmed by the Association's Google statistics. At the same time, the number of users of the Association's website is growing every year. It is worth noting the diversity of users by country. The Association's website is visited annually by visitors from various countries, including America, Sweden, France, Italy, Portugal, China, Germany, Denmark, Russia, India, Taiwan, and Canada. Most likely, these visitors are wine importers, distributors, wine retailers, sommeliers from restaurants and wine bars, and wine writers.
The Association has appealed to member wineries to periodically and comprehensively update their profiles on the website to provide as much information as possible to both natural wine lovers and the target audience interested in the sale of wines.
NWA.GE has also added an analytical section, which accurately provides the Association with information on which sections of the site are of greater interest. Based on the analytical data received, the Association will draw appropriate conclusions and will strive to constantly improve the site based on this data.